branding and design
brightscrip
brightscrip is a patient affordability performance platform that modernizes how pharmaceutical manufacturers deliver copay and assistance programs—making medications more accessible and affordable in real time at the pharmacy. It replaces outdated infrastructure with a system built to seamlessly integrate into live prescription claims, enabling broader, more effective patient support.
brand logo & Colors
The brightscrip logotype reflects breakthrough thinking and a relentless focus on high-tech performance, designed to enable users at every level; it should always appear in the designated brand colors across all digital and print materials, with brightscrip’s black representing the potential and opportunity of performance, power, authority, and protection.
#D8316A
brightscrip red
#FD7182
brightscrip pink
#62AEE2
brightscrip blue
#414040
brightscrip black
#616161
brightscrip gray
Typography
Poppins works well for all brightscrip copy because of its clean, geometric structure and high legibility across digital environments, reinforcing the platform’s modern, accessible, and performance-driven ethos. Duro Sans, by contrast, brings a more distinctive, engineered character to the logotype—its Bauhaus-inspired forms signal precision, innovation, and confidence, helping the brand stand apart while anchoring it in a high-tech, forward-thinking identity.
DURU SANS
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POPPINS
h1 / hero
LOREM IPSUM DOLOR SIT AMET
56-72 px
DURU SANS
uppercase
BOLD
h2 / Section title
consectetur adipiscing elit
32-40 px
DURU SANS
uppercase
BOLD
h3 / subhead
Fusce fringilla nunc lacinia
20-25 px
DURU SANS
uppercase
medium
body text
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
14-16 px
POPPINS
normal
regular
caption / meta
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
10-12 px
POPPINS
normal
regular
website
A React-based web portal designed for pharmacists to seamlessly access and manage client data, including prescription orders, program details, and real-time insights. Built for speed, clarity, and reliability, the platform streamlines workflows and centralizes critical information into a single, intuitive interface.
